Analytics
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Analytics

What's actually making money?

Commercial signal only — the campaigns, cities and niches that turn outreach into revenue.

Pipeline value

+22.7%

€48,620

vs. prev. 30d

Booked calls

+4.0%

34

across all campaigns

Reply rate

+3.1pp

13.6%

vs. prev. 30d

Pipeline value · last 30 days

48,620

+22.7% vs. previous 30 days

Pipeline Prev. period
Apr 1Apr 4Apr 7Apr 10Apr 13Apr 16Apr 19Apr 22

Top performing campaigns

Ranked by booked value · last 30 days

View all
  • 01Atelier Reactivation· Creative studios
    Reply 21.6%Booked 1114,200
  • 02Nordic Clinics Q2· Dental
    Reply 18.4%Booked 911,800
  • 03Bellini Expansion· Dental
    Reply 14.1%Booked 79,200
  • 04BeNeLux Agencies· Agencies
    Reply 12.4%Booked 34,800

Reply rate trend

Last 16 days

13.6%

+3.1pp vs. prev. period

Top cities

Where the money actually is

  • Paris
    32
  • Stockholm
    28
  • Milan
    24
  • Amsterdam
    19
  • Lisbon
    14
  • London
    11

Best niches

By pipeline share

  • Dental42% · 19 booked
  • Creative studios28% · 14 booked
  • Spa & Wellness14% · 3 booked
  • Agencies12% · 4 booked
  • Legal4% · 1 booked

Funnel conversion

Stage-to-stage rates

  • Contacted → Replied
    13.6%
  • Replied → Qualified
    53.5%
  • Qualified → Booked
    50.0%
  • Booked → Won
    41.0%
End-to-end1.5%